Transformation of Apparel Design Platform
A European Fashion Technology Company desired to enhance its existing apparel design platform for designing trendy outfits utilizing its skills and partnership. We created a collaborative ecosystem to onboard freelance designers, devised an internal workflow for their key partners, and carried out the project from start to finish by offering UI design, user story management, and functional testing experience in an agile environment.
We understood the client's perspective
Over the last 5+ years, a European Fashion Technology Company with a sales revenue of €12 million has provided clothes that is more environmentally friendly, more rapidly, with premium quality, and nearly 10 times more efficient and elegant ready-to-wear designs clothes in the apparel sector. Customer wanted to develop a platform for freelance apparel designers so that they can convert their ideas into beautifully designed clothes using the capabilities provided by the platform. They were looking forward to have a strategic partner who can help with the ideation, prototyping, design, and implementation of the platform.
We provided the solution
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We assisted the client by providing four months of Business Analysis and UI Design services, using Figma and Jira tools.
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Our team integrated into the client's daily stand-ups and accessed their internal website to thoroughly understand their key partner user roles and requirements, ensuring that Figma screens were tailored accordingly.
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We developed and refined use cases, considering the needs of their onboard designers who, as freelancers, transformed creative concepts into stylish clothing.
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We analyzed and optimized their workflow, recommending unique processes for their internal teams to minimize confusion. This streamlined the designers' process of uploading fictional garments and granted pattern makers access to detailed design specifics.
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Using Jira, we sized user stories to ensure that screen development precisely matched those in Figma, facilitating agile feature delivery.
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We designed a UI Figma screen enabling designers to input fabric details, shades, and sample images to visualize fictional product appearances.
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To ensure efficient feature delivery, we collaborated closely with the development team, conducting comprehensive end-to-end functional testing on both live and production platforms.