User Experience Improvement for a Fashion Tech Leader
A fashion tech company sought to enhance their mobile application user experience, increase user engagement, and gather more user actions for marketing by integrating KPIs. Additionally, they wanted a solution for the aftermarket sale of clothes, allowing users to resell their items. To address these needs, we devised astrategy that included market, competitor, and gap analyses. We provided a recommendation to improve the user experience and desigined a solution for the aftermarket sales feature, ultimately meeting the company's goals for app usability and user engagement.
We understood the client's perspective
Over the last 5+ years, a European Fashion Technology Company with a sales revenue of €12 million has provided clothes that is more environmentally friendly, more rapidly, with premium quality, and nearly 10 times more efficient and elegant ready-to-wear designs clothes in the apparel sector. A fashion tech company wanted to enhance their e-commerce mobile application user experience, boost user engagement, and collect more user actions for marketing purposes. They also sought a solution for the aftermarket sale of clothes, enabling users to resell their items. Additionally, their existing e-commerce mobile application experienced limited user engagement and provided a suboptimal user experience, which required significant improvement.
We provided the solution
We provided the solution in two phases using tools such as Figma, Jira, and Confluence.
Phase 1:
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We began with extensive market research and competitor analysis, examining the user interfaces, flows, and UI elements of other fashion companies' mobile applications.
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Additionally, we researched various payment and delivery methods, as well as third-party KPI tools.
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Based on this research, we conducted a gap analysis to identify challenges and areas for improvement in the client's mobile application.
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We then developed detailed use cases and process flows for the mobile application screens.
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Using Figma, we designed the user interface, created wireframes, and mockups for the mobile application.
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Furthermore, we documented user stories for the enhancements and for integrating the third-party KPI tool, enabling the marketing team to collect user data for further marketing efforts.
Phase 2: -
For the second phase, we focused on the aftermarket sale feature.
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We conducted market research and competitor analysis to understand how other companies implement this feature. A gap analysis was performed to identify challenges and improvement opportunities specific to the client's aftermarket sale functionality.
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We created use cases and process flows for this feature and designed the corresponding user interface, wireframes, and mockups using Figma.
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Throughout both phases, we collaborated closely with multiple stakeholders, including the Product Owner and Chief Technology Officer, to ensure the project's timely delivery. The entire project was completed over a period of 8 weeks.